Digital marketing is promoting products or services using digital channels like the internet, social media, email, search engines, and mobile apps. It’s basically advertising online.
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Businesses create their own websites to showcase their products or services. For example, a clothing store might have a website where customers can browse and purchase clothes online.
Using platforms like Facebook, Instagram, Twitter, and LinkedIn to reach and engage with potential customers. For instance, a restaurant might post mouth-watering images of their dishes on Instagram to attract diners.
Sending promotional emails to a list of subscribers. For example, an online bookstore might send out emails with discounts or recommendations for new books.
Optimizing your website to rank higher in search engine results. This helps people find your business when they search for relevant keywords. For instance, a landscaping company might optimize their website for keywords like "best landscaping services in Kathmandu.
Paying to have your ads displayed on search engine results pages or other websites. For example, a software company might pay Google to have their ad shown when someone searches for "best project management software.
Creating and sharing valuable content (like blog posts, videos, or infographics) to attract and engage your target audience. For instance, a fitness company might create blog posts with workout tips or healthy recipes to attract fitness enthusiasts.
These are just some of the basic methods of digital marketing. It’s a vast field with many strategies and techniques, but the goal is always to reach and connect with potential customers online.